Squeeze Brand

When you are in the market for such a long time but no one can describe your personality, it means you are not unique enough or well connected with your customers. This is another challenging task for us to create a brand platform and personality for Squeeze.

We start working on how to present “Health” benefits in a fun way to our customers who we call “Happinista”. We come up with “Fruits Talk” idea where fruits boldly talk about their benefits in a witty and fun accent. The idea has been developed further for all accessories and decorations in the shop.

To develop a unique health positioning. We refresh the brand by using the "Fruits talk, All fruits, All right" concept to create an eye-catching, fun & friendly look and feel for all communicative materials. Fruits are good in themselves and they have every right to bold about their goodness. We design them to become alive and let them talk with a newly defined target group in a fun, witty, and catchy way.