We all know the Pigeon brand as a fermented vegetable that we have consumed generations after generations. But apart from that, Pigeon has many products including Pigeon fruit canning. Many types of fruits come with syrup in the ready-to-eat can and on top of that you can stock it for 2 years straight. We develop a new positioning and VDO for canned fruits "อร่อยออกนอกหน้า" that plays with the words to communicate the off season consumption, no matters which seasons it is, you can eat your farvorite fruits in Pigeon can and it tastes so good that you cannot hide.